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GLENN JAMES MCCA... [1]
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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao
Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:
Glenn McCartney
;
Jose Ferreira Pinto
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TC[WOS]:
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IF:
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Submit date：2019/09/12
Celebrity Endorsement
Chinese Outbound Travel
Co-branding
Destination Selection
Social Media
