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Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda
Journal article
Wang,Shaoshan, Liu,Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(4), 849-873.
Authors:
Wang,Shaoshan
;
Liu,Matthew Tingchi
Favorite
|
TC[WOS]:
20
TC[Scopus]:
24
IF:
3.9
/
4.6
|
Submit date:2023/08/03
Bibliometric Review
Celebrity Endorsement
Literature Review
Network Visualization
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda
Journal article
Wang, Shaoshan, Liu, Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(4), 849-873.
Authors:
Wang, Shaoshan
;
Liu, Matthew Tingchi
Favorite
|
TC[WOS]:
20
TC[Scopus]:
24
IF:
3.9
/
4.6
|
Submit date:2022/08/05
Celebrity Endorsement
Bibliometric Review
Network Visualization
Literature Review
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory
Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:
Liu, Yongdan
;
Liu, T. C.
Favorite
|
TC[WOS]:
22
TC[Scopus]:
25
IF:
5.4
/
7.6
|
Submit date:2022/06/07
Celebrity Endorsement
Disfluency
Brand Recall
Advertisement Design
Celebrity poses and consumer attitudes in endorsement advertisements
Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
Adobe PDF
|
Favorite
|
TC[WOS]:
19
TC[Scopus]:
22
IF:
3.9
/
4.6
|
Submit date:2019/10/21
Endorsement
Advertising
Marketing Communications
Consumer Attitude
Cognitive Load
Celebrity Endorsement
Celebrity Poses
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands
Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:
Liu, Y.
;
Liu, T. C.
Favorite
|
|
Submit date:2022/06/07
celebrity endorsement
brand recall
advertisement design
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?
Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:
YiXin, Y.X.
;
Mac, V. I.
Favorite
|
|
Submit date:2022/07/27
social media
electronic word-of-mouth (eWOM)
internet celebrity
purchase intention
celebrity endorsement
Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall
Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:
Liu, Y.
;
Liu, T. C.
;
Perez, A.
Favorite
|
|
Submit date:2022/06/07
celebrity endorsement
brand recall
face perception
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?
Conference paper
Yongdan Liu, Matthew Tingchi Liu. DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?[C], 2018, 141-146.
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
Favorite
|
TC[Scopus]:
0
|
Submit date:2019/10/17
Perceptual Fluency
Celebrity
Endorsement
Celebrity's Image
Consumer Behavior
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao
Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:
Glenn McCartney
;
Jose Ferreira Pinto
Favorite
|
TC[WOS]:
23
TC[Scopus]:
29
IF:
4.5
/
4.5
|
Submit date:2019/09/12
Celebrity Endorsement
Chinese Outbound Travel
Co-branding
Destination Selection
Social Media