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2016 [1]
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英語English [1]
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Journal of Busin... [1]
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A Text Mining-Based Review of Cause-Related Marketing Literature
Journal article
Guerreiro J., Rita P., Trigueiros D.. A Text Mining-Based Review of Cause-Related Marketing Literature[J]. Journal of Business Ethics, 2016, 139(1), 111.
Authors:
Guerreiro J.
;
Rita P.
;
Trigueiros D.
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TC[WOS]:
105
TC[Scopus]:
117
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Submit date：2018/10/30
Cause-related Marketing
Text Mining
Topic Models
