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Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market
Journal article
Kaynak,Erdener, Chow,Clement S.F., Xie,Jason Z.. Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market[J]. Journal of Marketing Channels, 2015, 22(1), 27-41.
Authors:
Kaynak,Erdener
;
Chow,Clement S.F.
;
Xie,Jason Z.
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Submit date：2019/08/01
Carrefour
China
Coca-cola
Cultural Dimensions
Guanxi
Retailing
Slotting Allowances
