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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Quintal, Vanessa, Liu, Matthew Tingchi, Unsal, Fahri, Phau, Ian. The persuasion process of sponsorship and non-sponsored activation and the dual mediation model[J]. EVENT MANAGEMENT, 2020, 24(2-3), 235-252(18).
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:4  IF:1.3/1.4 | Submit date：2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? Conference paper
Tseng, T., Liu, T. C., Balabanis , G. . Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands?[C], 2019.
Authors:  Tseng, T.;  Liu, T. C.;  Balabanis , G.
Favorite |  | Submit date：2022/06/07
limited-quantity scarcity  LQS  country of origin  COO  luxury brands  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
Chang,Angela, Schulz,Peter J., Schirato,Tony, Hall,Brian J.. Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity[J]. International Journal of Environmental Research and Public Health, 2018, 15(1).
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | TC[WOS]:14 TC[Scopus]:16  IF:4.614/4.799 | Submit date：2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption Conference paper
Tseng, T., Liu, T. C.. Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption[C], Perth:Curtin University, 2017.
Authors:  Tseng, T.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Luxury brands  limited edition products  hedonic consumption  utilitarian consumption  
The counterfeited shopaholic: the case of US travelers Conference paper
Teah, M., Liu, T. C.. The counterfeited shopaholic: the case of US travelers[C], Perth:Curtin Business School, 2016.
Authors:  Teah, M.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Counterfeit  Shopping  Luxury Brands  Fun  Purchase Intention  Travelling  
The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: A modelling approach Journal article
Yeung R., Yee W., Morris J.. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: A modelling approach[J]. British Food Journal, 2010, 112(3), 306.
Authors:  Yeung R.;  Yee W.;  Morris J.
Favorite | TC[WOS]:51 TC[Scopus]:64 | Submit date：2018/10/30
Brands  Consumer Risk  Food Safety  Quality Assurance