UM

Browse/Search Results:  1-10 of 16 Help

Selected(0)Clear Items/Page:    Sort:
Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape Journal article
Lin, Zhiwei (CJ), Xiao, Wenjie, Deng, Baolin, Tao, Changjiang (Bruce), Wong, Ip Kin Anthony. Linking social servicescape and restoration in dining settings: the moderating role of substantive servicescape[J]. Journal of Hospitality and Tourism Insights, 2024.
Authors:  Lin, Zhiwei (CJ);  Xiao, Wenjie;  Deng, Baolin;  Tao, Changjiang (Bruce);  Wong, Ip Kin Anthony
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:4.8/4.4 | Submit date:2024/05/16
Attention Restoration  Branding  Chain Restaurant  Servicescape  Social Servicescape  
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite | TC[WOS]:12 TC[Scopus]:14  IF:10.9/11.5 | Submit date:2022/05/13
Brand Portfolio Coherence  Destination Branding  Attitude  Loyalty  Self-congruity  
Selfie Politics: The Political Commodification of Yourself Journal article
Moeller, Hans-Georg. Selfie Politics: The Political Commodification of Yourself[J]. Kritike, 2021, 15(3), 147-154.
Authors:  Moeller, Hans-Georg
Adobe PDF | Favorite |   IF:0.1/0.1 | Submit date:2022/08/09
Identity, Profilicity, Naomi Klein, Branding, Identity Politics  
Selfie Politics: The Political Commodification of Yourself Journal article
Moeller, Hans Georg. Selfie Politics: The Political Commodification of Yourself[J]. Kritike-An Online Journal of Philosophy, 2021, 15(3), 147-154.
Authors:  Moeller, Hans Georg
Favorite | TC[Scopus]:1  IF:0.1/0.1 | Submit date:2022/05/11
Profilicity  Naomi Klein  Branding  Identity Politics  
The role of food festivals in branding culinary destinations Journal article
Yang, Fiona X., Wong, IpKin Anthony, Tan, Xiuchang Sherry, Wu, Don Chi Wai. The role of food festivals in branding culinary destinations[J]. Tourism Management Perspectives, 2020, 34, 100671.
Authors:  Yang, Fiona X.;  Wong, IpKin Anthony;  Tan, Xiuchang Sherry;  Wu, Don Chi Wai
Favorite | TC[WOS]:52 TC[Scopus]:71  IF:7.3/8.0 | Submit date:2021/12/06
Culinary Tourism  Destination Branding  Food Festival  Food Involvement  Moa, Elaboration Likelihood Model  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:79 TC[Scopus]:90 | Submit date:2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
Chang,Angela, Schulz,Peter J., Schirato,Tony, Hall,Brian J.. Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity[J]. International Journal of Environmental Research and Public Health, 2018, 15(1).
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | TC[WOS]:14 TC[Scopus]:16  IF:4.614/4.799 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
Wu Mei. The identity branding of Hengqin :a fantasy theme analysis[C], 2017.
Authors:  Wu Mei
Favorite |  | Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:90 TC[Scopus]:104 | Submit date:2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | TC[WOS]:23 TC[Scopus]:29  IF:4.5/4.5 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media