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Enhancing social media branded content effectiveness: strategies via telepresence and social presence
Journal article
Liu, Guanrong, Lei, Soey Sut Ieng, Law, Rob. Enhancing social media branded content effectiveness: strategies via telepresence and social presence[J]. Information Technology and Tourism, 2022, 24(2), 245-263.
Authors:
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Rob
Favorite
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TC[WOS]:
8
TC[Scopus]:
11
IF:
6.3
/
6.9
|
Submit date：2022/08/05
Branded Content
Hotel
Marketing Effectiveness
Social Media
Social Presence
Telepresence
