English | 繁體

Search in the results

UM

Browse/Search Results:  1-1 of 1 Help

Selected(0)Clear Items/Page:    Sort:
Does effects of brand origin misperception jeopardize brand equity? Journal article
Tseng, Ting Hsiang, Chan, Nga Cheng, Liu, Matthew Tingchi, Lin, Chieh Yu. Does effects of brand origin misperception jeopardize brand equity?[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(1), 209-226.
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite | TC[WOS]:4 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/02/21
Brand Origin Misperception  Brand Strength  Country Image