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2024 [1]
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Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?
Journal article
Hwang, Jinsoo, Choe, Ja Young, Joo, Kyu Hyeon, Kim, Jinkyung Jenny. Which has a greater impact on brand satisfaction, human service or robot service as a waiter/waitress in the restaurant industry?[J]. Technology Analysis and Strategic Management, 2024.
Authors:
Hwang, Jinsoo
;
Choe, Ja Young
;
Joo, Kyu Hyeon
;
Kim, Jinkyung Jenny
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TC[WOS]:
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TC[Scopus]:
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IF:
2.9
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3.5
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Submit date：2024/10/10
Robot Service
Servqual
Brand Relationship Quality (Brq)
Brand Loyalty
