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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:80 TC[Scopus]:90 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
Does perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu, T. C., Wong, A.I., Chu, R., Tseng, T.. Does perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 1024-1045 (SSCI, Scopus, Web of Science).
Authors:  Liu, T. C.;  Wong, A.I.;  Chu, R.;  Tseng, T.
Favorite | TC[WOS]:90 TC[Scopus]:104  IF:9.1/8.9 | Submit date：2022/06/07
Corporate Social Responsibility  Customer Loyalty  Responsibility  Service Industry  Brand Preference  Relationship Marketing  Consumer Behavior  Casinos  Csr Initiatives  Premium Customers  Macau  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Rongwei,Chu, Tseng,Ting Hsiang. Do perceived CSR initiatives enhance customer preference and loyalty in casinos?[J]. International Journal of Contemporary Hospitality Management, 2014, 26(7), 1024-1045.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | TC[WOS]:90 TC[Scopus]:104 | Submit date：2019/08/15
Brand Preference  Branding  Casinos  Consumer Behavior  Corporate Social Responsibility  Csr Initiatives  Customer Loyalty  Macau  Premium Customers  Relationship Marketing  Responsibility  Service Industry  
Does CSR enhance premium customer preference and loyalty? An empirical study Conference paper
Liu, T. C., Wong, I. A., Chu, R., Tseng , T. . Does CSR enhance premium customer preference and loyalty? An empirical study[C], Valencia:European Marketing Academy, 2014.
Authors:  Liu, T. C.;  Wong, I. A.;  Chu, R.;  Tseng , T.
Favorite |  | Submit date：2022/06/06
CSR initiatives  customer loyalty  brand preference  casino  premium customers  Macau  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Liu,Matthew Tingchi, Wong,Ipkin Anthony, Shi,Guicheng, Chu,Rongwei, Brock,James L.. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference[J]. Journal of Services Marketing, 2014, 28(3), 181-194.
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite | TC[WOS]:158 TC[Scopus]:215 | Submit date：2019/08/15
Brand Preference  Csr Performance  Hotel  Perceived Brand Quality  
How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study Conference paper
Liu, T. C., Wong, I, Shi, G, Zúñiga , M, Chu, R. How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study[C], Lisbon:European Marketing Academy, 2012.
Authors:  Liu, T. C.;  Wong, I;  Shi, G;  Zúñiga , M;  Chu, R
Favorite |  | Submit date：2022/06/06
CSR performance  Perceived brand quality  Brand preference  Hotel  China