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Faculty of Busin... [1]
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YANG XI [1]
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Journal article [1]
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2022 [1]
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英語English [1]
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Tourism Manageme... [1]
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What constitutes a favorable destination brand portfolio? Through the lens of coherence
Journal article
Yang, Fiona X., Li, Xiangping, Choe, Yeongbae. What constitutes a favorable destination brand portfolio? Through the lens of coherence[J]. Tourism Management, 2022, 90, 104480.
Authors:
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
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TC[WOS]:
12
TC[Scopus]:
14
IF:
10.9
/
11.5
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Submit date：2022/05/13
Brand Portfolio Coherence
Destination Branding
Attitude
Loyalty
Self-congruity
