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Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/02
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Chow,Clement S.F., Tang,Esther P.Y., Fu,Isabel S.F.. Global marketers' dilemma: Whether to translate the brand name into local language[J]. Journal of Global Marketing, 2007, 20(4), 25-38.
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | TC[Scopus]:7 | Submit date：2019/08/01
Brand Name Translation  China Market  Consumer Involvement  Hedonism  Purchase Intention  
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Chow, C.S.F., Tang, E.P.Y., Fu, I.S.F.. Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language[J]. Journal of Global Marketing, 2007, 20(4), 25.
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite |  | Submit date：2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement