English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Liu,Matthew Tingchi, Liu,Yongdan, Zhang,Lida L.. Vlog and brand evaluations: the influence of parasocial interaction[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(2), 419-436.
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | TC[WOS]:85 TC[Scopus]:94 | Submit date：2019/08/01
Brand Affect  Brand Management  Brand Preference  Branding Strategies  Celebrity Endoresement  Consumer Behaviour  Parasocial Interaction  Perceived Brand Quality  Promotions Management  Vlog  
Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Xiaoyun Chen, Long W. Lam, Huan Zou. Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study[J]. Journal of Global Marketing, 2011, 24(2), 167-180.
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite | TC[Scopus]:8 | Submit date：2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy