English | 繁體

Search in the results

UM

Browse/Search Results:  1-1 of 1 Help

Selected(0)Clear Items/Page:    Sort:
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Clement S.F. Chow, Erdener Kaynak, Winnie Mak. The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(1), 23-39.
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:3.9/4.6 | Submit date：2019/09/17
Brand　familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment