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Urban Culture and City Brand: A Study on Food Experience Journal article
Zhang, Mu, Wang, Luyao, Zhou, Jiayun, Law, Rob. Urban Culture and City Brand: A Study on Food Experience[J]. Journal of Service Science and Management, 2022, 15, 108-127.
Authors:  Zhang, Mu;  Wang, Luyao;  Zhou, Jiayun;  Law, Rob
Adobe PDF | Favorite |  | Submit date：2022/08/25
Urban Culture, City Brand, Sustainable Development, Food Experience, Guangzhou  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Tseng, Ting Hsiang, Chan, Nga Cheng, Liu, Matthew Tingchi, Lin, Chieh Yu. Does effects of brand origin misperception jeopardize brand equity?[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(1), 209-226.
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite | TC[WOS]:4 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?[J]. International Journal of Hospitality Management, 2021, 99, 103050.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:99 TC[Scopus]:118  IF:9.9/10.3 | Submit date：2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Hwang, J, Choe, J. Y. J, Kim, H. M, Kim, J. J. The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas[J]. Journal of Hospitality and Tourism Management, 2021, 48, 561-571.
Authors:  Hwang, J;  Choe, J. Y. J;  Kim, H. M;  Kim, J. J
Adobe PDF | Favorite | TC[WOS]:33 TC[Scopus]:36  IF:7.6/8.3 | Submit date：2021/12/08
Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu. How CSR influences customer behavioural loyalty in the Chinese hotel industry[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 32(1).
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite | TC[WOS]:76 TC[Scopus]:92  IF:3.9/4.6 | Submit date：2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:141 TC[Scopus]:184  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Clement S.F. Chow, Erdener Kaynak, Winnie Mak. The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau[J]. Asia Pacific Journal of Marketing and Logistics, 2015, 27(1), 23-39.
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:3.9/4.6 | Submit date：2019/09/17
Brand　familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment