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Hitting it out of the park with park personality: Scale development and validation Journal article
Quintal, Vanessa, Sung, Billy, Liu, Matthew Tingchi, Duong, Chien Van. Hitting it out of the park with park personality: Scale development and validation[J]. Journal of Destination Marketing and Management, 2024, 31, 100869.
Authors:  Quintal, Vanessa;  Sung, Billy;  Liu, Matthew Tingchi;  Duong, Chien Van
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:8.9/8.3 | Submit date：2024/04/02
Park Marketing  Scale Development  Best-worst Scaling  National Parks  Urban Parks  Park Personality  
Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
Luis Pinto, Erdener Kaynak, Clement S.F. Chow, Lida L. Zhang. Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(1), 223-245.
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite | TC[WOS]:9 TC[Scopus]:8  IF:3.9/4.6 | Submit date：2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance