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LIU TING CHI [1]
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2007 [1]
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英語English [1]
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Journal of Consu... [1]
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Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China
Journal article
Liu M.T., Huang Y., Minghua J.. Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China[J]. Journal of Consumer Marketing, 2007, 24(6), 358.
Authors:
Liu M.T.
;
Huang Y.
;
Minghua J.
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Submit date：2018/10/30
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