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LIU TING CHI [1]
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Conference paper [1]
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2023 [1]
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英語English [1]
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Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence
Conference paper
Sharon Wang Xiao, LIU TING CHI, XUE Jin, Hoi Ngan LOI. Social Media Presence Impacts AI Influencer’s Endorsement: An Empirical Evidence[C]:Springer Science and Business Media Deutschland GmbH, 2023, 3-17.
Authors:
Sharon Wang Xiao
;
LIU TING CHI
;
XUE Jin
;
Hoi Ngan LOI
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Submit date：2023/10/05
Artificial Intelligence
Ai Influencer
Ai Influencer Endorsement
Social Media Presence
Fantasy
Ugt
