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TANG HENG [1]
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2013 [1]
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Decision Support... [1]
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A prediction framework based on contextual data to support Mobile Personalized Marketing
Journal article
Tang, Heng, Liao, Shaoyi, Sun, Xiaoyun. A prediction framework based on contextual data to support Mobile Personalized Marketing[J]. Decision Support Systems, 2013, 56, 234-246.
Authors:
Tang, Heng
;
Liao, Shaoyi
;
Sun, Xiaoyun
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TC[WOS]:
30
TC[Scopus]:
38
IF:
6.7
/
7.5
|
Submit date：2019/11/27
Sequential Rule Marketing
Mobile Personalized
Data Mining
Multidimensional Rule
Activity Prediction
