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2023 [1]
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Framing slogans for responsible gambling campaigns: a tale of two models
Journal article
Lim, Lily, Wang, Vincent X.. Framing slogans for responsible gambling campaigns: a tale of two models[J]. Healthcare, 2023, 11(20), 2754.
Authors:
Lim, Lily
;
Wang, Vincent X.
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Submit date：2023/08/28
Responsible Gambling
Theory Of Planned Behaviour
Prospect Theory
Slogan
Conceptual Metaphor
Framing
Persuasive Message
