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Want versus need: How linguistic framing influences responses to crowdfunding appeals
Journal article
Su Lei, Sengupta Jaideep, Li Yiwei, Chen, Fangyuan. Want versus need: How linguistic framing influences responses to crowdfunding appeals[J]. Advances in Consumer Research, 2022, 50.
Authors:
Su Lei
;
Sengupta Jaideep
;
Li Yiwei
;
Chen, Fangyuan
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Submit date：2023/08/22
