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THE AUGMENTED CONVENTION OFFERING: THE IMPACT OF DESTINATION AND PRODUCT IMAGES ON ATTENDEES’ PERCEIVED BENEFITS Journal article
MAKARAND MODY, SUSAN GORDON, XINRAN LEHTO, SIU-IAN (AMY) SO, MIMI LI. THE AUGMENTED CONVENTION OFFERING: THE IMPACT OF DESTINATION AND PRODUCT IMAGES ON ATTENDEES’ PERCEIVED BENEFITS[J]. Tourism Analysis, 2016, 21(1), 1-15.
Authors:  MAKARAND MODY;  SUSAN GORDON;  XINRAN LEHTO;  SIU-IAN (AMY) SO;  MIMI LI
Favorite | TC[WOS]:5 TC[Scopus]:9 | Submit date:2019/10/24
Destination Image  Augmented Service Offering (Aso)  Convention  Exhibition  Motivation