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The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Pornpitakpan, C., Li, Q., Sy-Changco, J. A., Chen, J.. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], Kuantan City, Malaysia:Academy for Global Business Advancement, 2015, 57-58.
Authors:  Pornpitakpan, C.;  Li, Q.;  Sy-Changco, J. A.;  Chen, J.
Favorite |  | Submit date：2023/08/20
China  Consumer goods  Sachet marketing  Package size  Multinational companies  Distribution systemsms  
The effect of product similarity and comparative product attributes on category substitution Conference paper
Pornpitakpan, C., Yuan, Y.. The effect of product similarity and comparative product attributes on category substitution[C], Bangkok, Thailand:Academy for Global Business Advancement, 2013, 714-729.
Authors:  Pornpitakpan, C.;  Yuan, Y.
Favorite |  | Submit date：2023/08/20
product similarity  schema incongruity  self-construal  category substitution