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Faculty of Busin... [1]
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LAM LONG WAI [1]
CHOW SIU FUNG [1]
ZHANG LINGLING [1]
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Journal article [1]
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2009 [1]
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英語English [1]
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Journal of Consu... [1]
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Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link
Journal article
Zhang, Lingling., Lam, Long W., Chow, Clement S.F.. Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link[J]. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2009, 22, 68-87.
Authors:
Zhang, Lingling.
;
Lam, Long W.
;
Chow, Clement S.F.
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