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Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation Journal article
Yang, Yang, Ye, Xinnan, Chen, Sirong, Zhao, Yan, Law, Rob, Yang, Lu. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation[J]. Asia Pacific Journal of Tourism Research, 2024, 29(10), 1222-1236.
Authors:  Yang, Yang;  Ye, Xinnan;  Chen, Sirong;  Zhao, Yan;  Law, Rob; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Brand Personality Communication  Color Tone  Hospitality Decoration  Perceived Fluency  Tourism Marketing