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Faculty of Busin... [1]
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CHOW SIU FUNG [1]
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Journal article [1]
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2007 [1]
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英語English [1]
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Journal of Globa... [1]
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Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language
Journal article
Chow, C.S.F., Tang, E.P.Y., Fu, I.S.F.. Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language[J]. Journal of Global Marketing, 2007, 20(4), 25.
Authors:
Chow, C.S.F.
;
Tang, E.P.Y.
;
Fu, I.S.F.
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Submit date：2019/09/17
Purchase Intention
China Market
Brand Name Translation
Hedonism
Consumer Involvement
