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The Choice Between Management Contracts and Franchise Agreements in the Corporate Development of International Hotel Firms
Journal article
Irini Dimou, Jean Chen, Simon Archer. The Choice Between Management Contracts and Franchise Agreements in the Corporate Development of International Hotel Firms[J]. Journal of Marketing Channels, 2008, 10(3/4), 33-52.
Authors:
Irini Dimou
;
Jean Chen
;
Simon Archer
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Submit date：2019/09/02
Management Contracts
Transaction Cost Economics
Agency Theory
