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Understanding consumer animosity in an international crisis: nature, antecedents, and consequences Journal article
Siew Meng Leong, Joseph A Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau, Chanthika Pornpitakpan. Understanding consumer animosity in an international crisis: nature, antecedents, and consequences[J]. Journal of International Business Studies, 2008, 39(6), 996-1009.
Authors:  Siew Meng Leong;  Joseph A Cote;  Swee Hoon Ang;  Soo Jiuan Tan;  Kwon Jung; et al.
Favorite | TC[WOS]:111 TC[Scopus]:122  IF:8.6/12.3 | Submit date：2018/10/30
Animosity  Asia  Crisis  International Marketing