English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
Hitting it out of the park with park personality: Scale development and validation Journal article
Quintal, Vanessa, Sung, Billy, Liu, Matthew Tingchi, Duong, Chien Van. Hitting it out of the park with park personality: Scale development and validation[J]. Journal of Destination Marketing and Management, 2024, 31, 100869.
Authors:  Quintal, Vanessa;  Sung, Billy;  Liu, Matthew Tingchi;  Duong, Chien Van
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:8.9/8.3 | Submit date：2024/04/02
Park Marketing  Scale Development  Best-worst Scaling  National Parks  Urban Parks  Park Personality  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Quintal, Vanessa, Liu, Matthew Tingchi, Unsal, Fahri, Phau, Ian. The persuasion process of sponsorship and non-sponsored activation and the dual mediation model[J]. EVENT MANAGEMENT, 2020, 24(2-3), 235-252(18).
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite | TC[WOS]:3 TC[Scopus]:4  IF:1.3/1.4 | Submit date：2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation