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How to utilize the information gap for blind box marketing better: evidence from plane tickets Journal article
Qiu, Ziyi, Chen, Sirong, Law, Rob, Zhang, Mu. How to utilize the information gap for blind box marketing better: evidence from plane tickets[J]. Asia Pacific Journal of Tourism Research, 2024, 29(8), 961-978.
Authors:  Qiu, Ziyi;  Chen, Sirong;  Law, Rob;  Zhang, Mu
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Anxiety Perception  Blind Box  Curiosity  Impulsive Purchase Intention  Information Gap Theory  Paradoxical Role