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LIU TING CHI [1]
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2017 [1]
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英語English [1]
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'First in first out' or 'Last in first out': Presentation of information order on evaluation of utilitarian products
Journal article
Liu, T. C., Phau, I., Teah, M.. 'First in first out' or 'Last in first out': Presentation of information order on evaluation of utilitarian products[J]. Journal of Retailing and Consumer Services, 2017, 148-155.
Authors:
Liu, T. C.
;
Phau, I.
;
Teah, M.
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TC[WOS]:
13
TC[Scopus]:
13
IF:
11.0
/
11.2
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Submit date：2022/06/07
Information Order Effect
Assimilation Effect
Contrast Effect
Utilitarian Product
Product Evaluation
