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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Kim, S. S, Choe, J. Y. J, Petrick, J. F. The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival[J]. Journal of Destination Marketing & Management, 2018, 9, 320-329.
Authors:  Kim, S. S;  Choe, J. Y. J;  Petrick, J. F
Adobe PDF | Favorite | TC[WOS]:140 TC[Scopus]:183  IF:8.9/8.3 | Submit date：2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea