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Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters
Conference paper
Lu Chuhong, Joseph Sy-Changco. Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters[C], 2016, 66-72.
Authors:
Lu Chuhong
;
Joseph Sy-Changco
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Submit date：2019/12/03
Green Marketing
Green Purchase Behaviour
Parental Influence
Peer Influence
Macau
