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HUI KING MAN [1]
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2022 [1]
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Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time-honored brands in China
Journal article
Zhou, Luyang, Hui, Michael K., Zhou, Lianxi, Li, Shengxiao. Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time-honored brands in China[J]. Journal of Consumer Behaviour, 2022, 21(5), 1092-1105.
Authors:
Zhou, Luyang
;
Hui, Michael K.
;
Zhou, Lianxi
;
Li, Shengxiao
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TC[WOS]:
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TC[Scopus]:
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IF:
4.4
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Submit date：2022/05/17
