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LIU TING CHI [1]
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2009 [1]
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Web Gambling with the 4Cs Marketing framework: Macau's Perspective
Conference paper
Zhenghao Zhu, Matthew Tingchi Liu, Huiqin Huang, Han Zhang. Web Gambling with the 4Cs Marketing framework: Macau's Perspective[C]:IEEE, 2009, 144-147.
Authors:
Zhenghao Zhu
;
Matthew Tingchi Liu
;
Huiqin Huang
;
Han Zhang
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Submit date：2020/07/15
Web Gambling
Marketing
4ps
4cs
Macau
