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How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China Journal article
Hong, Zijing, Xu, Angela J., Loi, Raymond, Chow, Cheris W.C.. How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China[J]. European Journal of Marketing, 2024.
Authors:  Hong, Zijing;  Xu, Angela J.;  Loi, Raymond;  Chow, Cheris W.C.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.7/5.5 | Submit date：2024/10/10
Felt Responsibility For Constructive Change  Internal Marketing Orientation  Job Crafting  Positive Word Of Mouth