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2004 [1]
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Visual and verbal communication in the design of eco-label for green consumer products
Journal article
Tang,Esther, Fryxell,Gerald E., Chow,Clement S.F.. Visual and verbal communication in the design of eco-label for green consumer products[J]. Journal of International Consumer Marketing, 2004, 16(4), 85-105.
Authors:
Tang,Esther
;
Fryxell,Gerald E.
;
Chow,Clement S.F.
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TC[Scopus]:
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Submit date：2019/08/01
Consumer Buying Behavior
Eco-label
Factorial Design
Green Consumerism Experiment
Visual/verbal Communication
