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2024 [1]
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Engaging psychologically or behaviourally? A segmentation of the integrated resort customers
Journal article
Albayrak, Tahir, Fong, Lawrence Hoc Nang, Caber, Meltem, Cater, Carl. Engaging psychologically or behaviourally? A segmentation of the integrated resort customers[J]. Tourism Management Perspectives, 2024, 54, 101313.
Authors:
Albayrak, Tahir
;
Fong, Lawrence Hoc Nang
;
Caber, Meltem
;
Cater, Carl
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IF:
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Submit date：2024/10/10
Customer Engagement
Integrated Resort
Macau
Market Segmentation
