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Holistic Perception Of Celebrity Endorsers And The Role Of Unique Outline Conference paper
Liu, Y., Liu, T. C.. Holistic Perception Of Celebrity Endorsers And The Role Of Unique Outline[C], Los Angeles:the INFORMS Society for Marketing Science, 2017.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date:2022/06/06
Holistic Perception  celebrity endorser  outline  image  
The roles of regulatory focus and attribute value on consumer evaluation Conference paper
Ho, Y., So, S. I., Chow, W. C.. The roles of regulatory focus and attribute value on consumer evaluation[C], 2016.
Authors:  Ho, Y.;  So, S. I.;  Chow, W. C.
Favorite |  | Submit date:2022/08/21
regulatory focus