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The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码:551-561
Authors:  Lawrence Hoc Nang Fong
Favorite | TC[WOS]:0 TC[Scopus]:1 | Submit date：2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions