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Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  face perception  
Attributions of message authenticity in CSR communication Conference paper
Perez, A. , Salmones, G. , Liu, T. C.. Attributions of message authenticity in CSR communication[C], 2019.
Authors:  Perez, A. ;  Salmones, G. ;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
Corporate Social Responsibility  Authenticity  Communication