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How video bloggers (Vlogger) affect parasocial interaction and brand Conference paper
Liu, T. C., Lam, I, Liu, Y., Tseng, T.. How video bloggers (Vlogger) affect parasocial interaction and brand[C], 2018.
Authors:  Liu, T. C.;  Lam, I;  Liu, Y.;  Tseng, T.
Favorite |  | Submit date：2022/06/07
vlogger  parasocial interaction  PSI  brand  
Customer engagement and its outcomes: The roles of service environment and brand equity Conference paper
Ou, J., Wong, A. I, Liu, T. C.. Customer engagement and its outcomes: The roles of service environment and brand equity[C], 2018.
Authors:  Ou, J.;  Wong, A. I;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
customer engagement  impulsive behavior  loyalty  service environment  brand equity  
Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB) Conference paper
Liu, T. C., Liu, D.. Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB)[C], 2018.
Authors:  Liu, T. C.;  Liu, D.
Favorite |  | Submit date：2022/06/07
green purchase behavior  the theory of planned behavior (TPB)  Chinese