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CHANTHIKA PORNPI... [1]
JOSEPH ADEA SY-C... [1]
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2015 [1]
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The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers
Conference paper
Chanthika Pornpitakpan, Qiuling Li, Joseph A Sy-Changco, Junsong Chen. The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers[C], 2015, 7-8.
Authors:
Chanthika Pornpitakpan
;
Qiuling Li
;
Joseph A Sy-Changco
;
Junsong Chen
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Submit date：2019/12/03
China
Marketing Strategy
Sachet Marketing
Package Size
Multinational Companies
Distribution Systems
Empirical Research
Consumer Goods
