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Applying CBBE in luxury hotel branding: An empirical study Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:  Liu, T. C.;  Wong, A.;  Tseng, T.;  Chang, W. Y.
Favorite |  | Submit date：2022/06/07
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
The counterfeited shopaholic: the case of US travelers Conference paper
Teah, M., Liu, T. C.. The counterfeited shopaholic: the case of US travelers[C], Perth:Curtin Business School, 2016.
Authors:  Teah, M.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Counterfeit  Shopping  Luxury Brands  Fun  Purchase Intention  Travelling