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CENTRE FOR CONTI... [2]
Authors
LIU TING CHI [2]
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Conference paper [2]
Date Issued
2012 [1]
2009 [1]
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英語English [2]
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Proceedings of E... [1]
Proceedings of E... [1]
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How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study
Conference paper
Liu, T. C., Wong, I, Shi, G, Zúñiga , M, Chu, R. How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study[C], Lisbon:European Marketing Academy, 2012.
Authors:
Liu, T. C.
;
Wong, I
;
Shi, G
;
Zúñiga , M
;
Chu, R
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Submit date：2022/06/06
CSR performance
Perceived brand quality
Brand preference
Hotel
China
How To Select A Female Athlete Endorser in China
Conference paper
Liu, T. C., Hefel, A, Wong, I, Chen, C. How To Select A Female Athlete Endorser in China[C], Nantes, France:European Marketing Academy, 2009, 68-69.
Authors:
Liu, T. C.
;
Hefel, A
;
Wong, I
;
Chen, C
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Submit date：2022/06/06
