English | 繁體

Search in the results

UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
Why do Chinese consumers buy high end but low key goods: A study in Macau Conference paper
Lei, K., Liu, T. C.. Why do Chinese consumers buy high end but low key goods: A study in Macau[C], Perth:Curtin University, 2017.
Authors:  Lei, K.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Luxury goods  conspicuous consumption  brand prominence  brand conspicuousness  China  
Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption Conference paper
Tseng, T., Liu, T. C.. Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption[C], Perth:Curtin University, 2017.
Authors:  Tseng, T.;  Liu, T. C.
Favorite |  | Submit date：2022/06/06
Luxury brands  limited edition products  hedonic consumption  utilitarian consumption