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Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau
Journal article
Zhang M.Y., Chong W.K., Hu H., Wang Y.. Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau[J]. Journal of Medical Marketing, 2014, 14(1), 41.
Authors:
Zhang M.Y.
;
Chong W.K.
;
Hu H.
;
Wang Y.
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TC[Scopus]:
5
|
Submit date:2018/10/31
Community Pharmacy
Consumer Preference
Macau
Resident
Tourist
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong
Journal article
Zhang N., Liu J., Hu H., Wang Y.. Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong[J]. Journal of Medical Marketing, 2013, 13(3), 160.
Authors:
Zhang N.
;
Liu J.
;
Hu H.
;
Wang Y.
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TC[Scopus]:
2
|
Submit date:2018/10/31
Chinese Patent Medicine
Marketing Strategy
Branding
Culture
Internationalization
Singapore
Guangzhou
Hong Kong
Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China
Journal article
Su, Ling, Li, Ting, Hu, Yuanjia, Chen, Jinyan. Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China[J]. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 2013.
Authors:
Su, Ling
;
Li, Ting
;
Hu, Yuanjia
;
Chen, Jinyan
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|
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Submit date:2022/08/31
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China
Journal article
Su L., Li T., Hu Y., Chen J.. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:
Su L.
;
Li T.
;
Hu Y.
;
Chen J.
Favorite
|
TC[Scopus]:
5
|
Submit date:2018/12/28
Exploratory Factor Analysis
Marketing Mix
Online Pharmacies
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China
Journal article
Su,Ling, Li,Ting, Hu,Yuanjia, Chen,Jinyan. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:
Su,Ling
;
Li,Ting
;
Hu,Yuanjia
;
Chen,Jinyan
Favorite
|
TC[Scopus]:
5
|
Submit date:2021/03/01
Exploratory Factor Analysis
Marketing Mix
Online Pharmacies
The Chinese Pharmaceutical Market: Perspectives of the Health Consumer
Journal article
Hu, Yuanjia, Franny, Geng, Bian, Ying, Wang, Yitao. The Chinese Pharmaceutical Market: Perspectives of the Health Consumer[J]. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 2007.
Authors:
Hu, Yuanjia
;
Franny, Geng
;
Bian, Ying
;
Wang, Yitao
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Submit date:2022/08/31
Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy
Journal article
YJ Hu, COL Ung, Y Bian, YT Wang. Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy[J]. Journal of Medical Marketing, 2007, 7(1), 18-24.
Authors:
YJ Hu
;
COL Ung
;
Y Bian
;
YT Wang
Favorite
|
TC[Scopus]:
9
|
Submit date:2018/11/29
China
Fragmentation
Investment
Market Distribution Pattern
Pharmaceutical Industry