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Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau Journal article
Zhang M.Y., Chong W.K., Hu H., Wang Y.. Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau[J]. Journal of Medical Marketing, 2014, 14(1), 41.
Authors:  Zhang M.Y.;  Chong W.K.;  Hu H.;  Wang Y.
Favorite | TC[Scopus]:5 | Submit date:2018/10/31
Community Pharmacy  Consumer Preference  Macau  Resident  Tourist  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Zhang N., Liu J., Hu H., Wang Y.. Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong[J]. Journal of Medical Marketing, 2013, 13(3), 160.
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | TC[Scopus]:2 | Submit date:2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong  
Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China Journal article
Su, Ling, Li, Ting, Hu, Yuanjia, Chen, Jinyan. Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China[J]. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 2013.
Authors:  Su, Ling;  Li, Ting;  Hu, Yuanjia;  Chen, Jinyan
Favorite |  | Submit date:2022/08/31
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su L., Li T., Hu Y., Chen J.. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su L.;  Li T.;  Hu Y.;  Chen J.
Favorite | TC[Scopus]:5 | Submit date:2018/12/28
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Su,Ling, Li,Ting, Hu,Yuanjia, Chen,Jinyan. Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China[J]. Journal of Medical Marketing, 2013, 13(2), 93-101.
Authors:  Su,Ling;  Li,Ting;  Hu,Yuanjia;  Chen,Jinyan
Favorite | TC[Scopus]:5 | Submit date:2021/03/01
Exploratory Factor Analysis  Marketing Mix  Online Pharmacies  
The Chinese Pharmaceutical Market: Perspectives of the Health Consumer Journal article
Hu, Yuanjia, Franny, Geng, Bian, Ying, Wang, Yitao. The Chinese Pharmaceutical Market: Perspectives of the Health Consumer[J]. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 2007.
Authors:  Hu, Yuanjia;  Franny, Geng;  Bian, Ying;  Wang, Yitao
Favorite |  | Submit date:2022/08/31
Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy Journal article
YJ Hu, COL Ung, Y Bian, YT Wang. Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy[J]. Journal of Medical Marketing, 2007, 7(1), 18-24.
Authors:  YJ Hu;  COL Ung;  Y Bian;  YT Wang
Favorite | TC[Scopus]:9 | Submit date:2018/11/29
China  Fragmentation  Investment  Market Distribution Pattern  Pharmaceutical Industry