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Hitting it out of the park with park personality: Scale development and validation Journal article
Quintal, Vanessa, Sung, Billy, Liu, Matthew Tingchi, Duong, Chien Van. Hitting it out of the park with park personality: Scale development and validation[J]. Journal of Destination Marketing and Management, 2024, 31, 100869.
Authors:  Quintal, Vanessa;  Sung, Billy;  Liu, Matthew Tingchi;  Duong, Chien Van
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:8.9/8.3 | Submit date：2024/04/02
Park Marketing  Scale Development  Best-worst Scaling  National Parks  Urban Parks  Park Personality  
Big data use in determining competitive position: The case of theme parks in Hong Kong Journal article
Albayrak, Tahir, Cengizci, Aslıhan Dursun, Caber, Meltem, Nang Fong, Lawrence Hoc. Big data use in determining competitive position: The case of theme parks in Hong Kong[J]. Journal of Destination Marketing and Management, 2021, 22, 100668.
Authors:  Albayrak, Tahir;  Cengizci, Aslıhan Dursun;  Caber, Meltem;  Nang Fong, Lawrence Hoc
Favorite | TC[WOS]:25 TC[Scopus]:28  IF:8.9/8.3 | Submit date：2021/12/08
Business-to-business Competitiveness  Hong Kong Ocean Park  Latent Dirichlet Allocation  Online Reviews  Theme Parks