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Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link Journal article
Zhang, Lingling., Lam, Long W., Chow, Clement S.F.. Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link[J]. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2009, 22, 68-87.
Authors:  Zhang, Lingling.;  Lam, Long W.;  Chow, Clement S.F.
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Measuring Consumer Satisfaction and Dissatisfaction Intensities to Identify Satisfiers and Dissatisfiers Journal article
Clement Chow, Lida Zhang. Measuring Consumer Satisfaction and Dissatisfaction Intensities to Identify Satisfiers and Dissatisfiers[J]. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2008, 21, 66-79.
Authors:  Clement Chow;  Lida Zhang
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