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Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory Journal article
Liu, Yongdan, Liu, Matthew Tingchi. Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2021/12/06
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Wang, X., Chow, W. C., Yang, Z.. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 260-276.
Authors:  Wang, X.;  Chow, W. C.;  Yang, Z.
Favorite |   IF:1.3/0 | Submit date：2022/08/21
cognitive process  normative process  affective process  online reviews  empathy  purchase intention  internet marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy